Who We Are.

Finding Design, Making Design.

Loucas Louca FOUNDiiD Designer Profile


Loucas Louca is a Greek Cypriot designer, with a mission to design functional and inspiring spaces and objects.  Before finding design, Loucas spent time in teaching and medicine but fell in love with design when gaining a role with the world famous floristry design company McQueens. He studied at Birkbeck College, then design at The Chelsea School of Art and Design and St. Martins. His experience includes working for prestigious design stores and agencies such as McQueens, Wells Palmer, Plain English Kitchens, Skandium and  Knoll International. His Cypriot heritage in many ways defines his design work; FOUNDiiD’s series of New Heritage crafted objects emerges from Loucas’ respect and love for the architecture and modernity of post-independent Cyprus.  “Feel free to take risks, but be aware of the rules” is one of Loucas’s working maxims.

Paul McEvoy FOUNDiiD Research + Branding


Paul McEvoy has a Masters in Social Psychology from the LSE, and also studied marketing at the London Business School. He is responsible for finding ideas, design research and business development, both for FOUNDiiD’s clients and for FOUNDiiD itself. His core career focus has been in media, branding, marketing and consumer behaviour, having worked for advertising agencies, national and international TV companies and film companies. He has spent the past 5 years leading the research and planning of lifestyle content TV across Europe with Scripps Network Interactive’s channels including Home & Garden TV (HGTV), Fine Living (Italy), Food Network (Europe) and Travel Channel (Europe). Paul continues on the research road with FOUNDiiD, filled with a practical curiosity to understand what connects people to their worlds, and how culture, creativity, design and memorable experience shapes us.