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Making A Display. The Shopper-Stopping Power of Window Design.
“Unattractive windows turn shoppers into passers-by”*. It is a retail rule that is as true for every small independent retailer as it is for destination stores on Bond Street London or 5th Avenue New York. FOUNDiiD ‘s own research reported that 90% of shoppers** pay attention to windows when walking or driving. A further 28%…
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Look At Us: Cypriot Shop Window Design.
“Window displays are the retailer’s most economical form of advertising: they bring glamour, fun, theatre and art to the streets, whilst visibly expressing the store’s image and aspirations. “*
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