FOUNDiiD is an East London Interior, Retail and Object Design Workshop. We make life easier and more beautiful.

BLOGiD

Making A Display. The Shopper-Stopping Power of Window Design.

“Unattractive windows turn shoppers into passers-by”*. It is a retail rule that is as true for every small independent retailer as it is for destination stores on Bond Street London or 5th Avenue New York. FOUNDiiD ‘s own research reported that 90% of shoppers** pay attention to windows when walking or driving. A further 28%…

5 Beautifully Simple Ideas for Your Christmas Table

A froth of slushy snow has fallen on Shoreditch this Sunday. Huddled shoppers walk from Colombia Road carrying prickly Christmas trees to their far-parked cars.  It is definitely Christmas season. Like most households, we are planning the long-list logistics of Christmas day. Dinner is at ours this year. Family and friends will taxi, cycle and…

The 5 FOUNDiiD Ideas Guide to Beautiful Bedroom Sleep

When I wake up early in the morning Lift my head, I’m still yawning

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